Assistance In Marketing (“AIM-LA”) has prepared this Privacy Policy to describe to you, or if you represent an entity or other organization, that entity or organization, (in either case, “you,” “your,” or “User”) our practices regarding the personal information that AIM-LA collects, uses, and shares regarding our online informational platform (the “Platform”) accessed through the website located at https://www.aimla.com/, and any other websites operated by AIM-LA or its subsidiaries and divisions (each, a “Site”) or using mobile applications provided by and on behalf of AIM-LA or its subsidiaries and divisions (each, an “Application,” and each Site and Application treated as a part of the “Platform” for purposes of this Privacy Policy).
AIM-LA reserves the right, at any time, to modify this Privacy Policy. If we make revisions that change the way we collect, use, or share personal information, we will post those changes in this Privacy Policy. You should review this Privacy Policy periodically so that you keep up-to-date on our most current policies and practices. We will note the effective date of the latest version of our Privacy Policy at the end of this Privacy Policy.
Please read this Privacy Policy carefully to understand AIM-LA’s views and practices regarding your personal information and how we will treat it. By visiting this Platform, you are freely accepting and consenting to the practices in this Privacy Policy. You may withdraw your consent at any time and for any reason with effect to future data processing by contacting us at the address listed below in the Section titled “Communications”. Without your consent, AIM-LA will use personal information, only insofar as such processing is permitted by applicable law (e.g., for the performance of a contract or agreement between AIM-LA and you) or where such processing is necessary for compliance with a legal obligation to which AIM-LA is subject.
COLLECTION OF PERSONAL INFORMATION
Through your interactions with the Platform, AIM-LA collects “personal information,” which is information that identifies an individual or relates to an identified individual. Non-personal information means information that does not directly identify an individual. We collect both types of information about you.
The following provides some examples of the type of data that we collect from you:
Database / Registration Information
When you create an Account, we may collect your name, contact information, and other Registration Information. Such information shall be associated with your Account, and you may update such information by editing the information associated with your Account.
Demographic Information
We may collect personal information from you, such as your age, photo, or location.
Feedback/Support
If you provide us feedback or contact us for support we will collect your name and e-mail address and possibly other personal information, as well as any other content that you send to us in order to reply.
Mailing List
When you sign up for one of our mailing lists we may collect your email address or postal address.
Market Research Studies
We perform marketing research studies to collect data for research purposes. The information you provide is used for research analysis and we analyze the answers in aggregate. Information you provide in response to or in connection with a market research study is and will be provided to our clients or other entities or the public as part of cumulative market research information or statistical data in the ordinary course, but without identifying you individually, directly or indirectly.
Partner Promotion
We may collect information that you provide as part of a co-branded or sponsored promotion with another company or sponsor. Such information may be shared with the promotion partner or sponsor.
Sensitive Personal Data
We may collect a subset of personal information revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, data concerning health or data concerning a natural person’s sex life or sexual orientation. AIM-LA will collect sensitive personal data with your express consent or as otherwise permitted by applicable law.
Surveys
When you participate in a survey we may collect additional information that you provide through the survey. If the survey is provided by a third-party service provider acting as a controller or as an agent, the third party’s privacy policy applies to the collection, use, and disclosure of your information.
In addition to the uses described above, AIM-LA uses the personal information collected in an effort to improve your experience on the Platform, to provide services to you, and to communicate with you about information that you request. AIM-LA may also use personal information to help target specific market research studies to you and to help AIM-LA develop and improve its services. Additionally, AIM-LA may use your personal information:
• To identify you when you access and use any Sites or Applications.
• To administer Accounts.
• To provide services and content to our clients.
• To provide you with products, information and services you request or that may be of interest to you.
• To improve our services and offerings.
• To streamline your checkout process.
• To send marketing and promotional materials related to market research, including information relating to products, services, sales, or promotions.
• To respond to your inquiries related to support, or other requests.
• To conduct research and analysis.
• For internal administrative purposes, as well as to manage our relationship with you.
In addition to the specific situations discussed elsewhere in this Privacy Policy, AIM-LA may disclose personal information in the following situations:
• Subsidiaries and Acquisitions. We may share your personal information with our corporate subsidiaries and divisions (g., affiliates, parent company, sister companies, joint ventures, or other companies under common control). If another company acquires any AIM-LA subsidiary, division, solutions, or our assets, we will also share your personal information with that company.
• Other Disclosures with Your Consent. We may ask if you would like us to share your information with other unaffiliated third parties acting as a controller or as an agent, such as Internet Service Providers (“ISPs”), telecommunications carriers, and other organizations, who are not described elsewhere in this policy, and we may do so with your consent.
• Other Disclosures without Your Consent. We may disclose personal information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws. We may also share your personal information in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our Terms of Use, or to comply with your request for the shipment of products to or the provision of services by a third-party intermediary.
• Public. Some of our Sites or Applications provide the opportunity to post comments, or reviews, in a public forum. If you decide to submit information at these locations, that information may be publically available.
• Service Providers. We may share your personal information with service providers. Among other things service providers may help us to administer our website, plan or facilitate events or travel, conduct surveys, provide technical support, or sending marketing, promotions, and communications related to our business, payment processing, and for other legitimate purposes permitted by law.
AIM-LA has implemented reasonable and appropriate security measures to help protect the personal information AIM-LA collects from loss, misuse, unauthorized access, disclosure, alteration, and destruction. Although AIM-LA attempts to protect the personal information in its possession, no security system is perfect, and AIM-LA cannot promise that your personal information will remain absolutely secure in all circumstances.
AIM-LA adheres to the following policies:
1. All personal information obtained shall be lawfully collected, compiled, stored, allowed access to, processed and utilized by AIM-LA.
2. Participation in all research projects is voluntary and respondents may opt out of any research project, at any time. In addition, consent will be obtained prior to the collection of personal information that will be recorded.
3. All personal information obtained shall be treated confidentially, shall be used for research purposes only and shall not be disclosed to any person not employed by AIM-LA or its Sites, except with consent, as required by law or by court order.
4. All personal information obtained shall not be disclosed to any client other than for lawful research purposes. In this regard, in general, clients will not receive (a) the last name or telephone number of any recruited Respondent for any research study; (b) any original screeners or sign-out sheets containing any last names or telephone numbers. Further, clients are bound by AIM-LA’s Privacy Policy and any such information shared with clients will be used for marketing research and opinion research purposes only.
5. AIM-LA and Sites adhere to the policy laws of all countries in which we manage research.
6. AIM-LA and Sites will not transfer personal data to a country or territory outside the U.S. or the European Economic Area unless that territory or country ensures an adequate level of protection for the rights and freedoms of data subjects.
7. AIM-LA and Sites adhere to research industry Codes and Standards relating to the USA and additionally the country in which each AIM-LA and Sites conducts research.
AIM-LA will retain your personal information as needed to fulfill the purposes for which it was collected. AIM-LA will retain and use your personal information as necessary to comply with AIM-LA’s business requirements, legal obligations, resolve disputes, protect our assets, and enforce our agreements.
AIM-LA limits the use of personal information to ways that are compatible and relevant to the purposes for which the personal information was collected or subsequently authorized or for which consent was obtained. AIM-LA will take reasonable steps to ensure that personal information is reliable for its intended use, accurate, complete, and current.
You can make the following choices regarding your personal information:
• Promotional Emails. You may choose to provide us with your email address for the purpose of allowing us to send free newsletters, surveys, offers, and other promotional materials to you, as well as targeted offers from third parties acting as a controller or as an agent, such as Internet Service Providers (“ISPs”), telecommunications carriers, and other organizations or AIM-LA’s clients. You can stop receiving promotional emails by submitting a request at the contact in the “Communications” section below or following the unsubscribe instructions in e-mails that you receive. Clicking on an unsubscribe link will take you to a webpage where you can complete the opt-out process. Certain programs will provide a contact for support or other means to remove your name to remove your name from our contact list. If you decide not to receive promotional emails, we may still send you transactional communications, such as those about your Account, to fulfill requests you have made, to ask you to rate a product you purchased, event you attended, or other service-related communications.
• Changes to Your Personal Information. We rely on you to update and correct your personal information. Note that we may keep historical information in our backup files as permitted by law. All requests to correct your information must be directed to the contact in the “Communications” section below.
• Access to Your Personal Information. If required by law (for example, the EU General Data Protection Regulation), upon request, we will grant reasonable access to the personal information that we hold about a User. We’ll provide ways for you to access your personal information, as required by law, so you can correct inaccuracies. All requests may be directed to the contact in the “Communications” section below. You will always have a choice to provide additional information through our online surveys and information on how to “Opt Out” is included in every email invitation and can also be accessed through our website or “Communications” section below.
• Deletion of Your Personal Information. Typically we retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Some Users may have the legal right (for example, under the EU General Data Protection Regulation) to request that we delete their personal information. All deletion requests must be directed to the contact in the “Communications” section below. We may also decide to delete your personal information if we believe that the data is incomplete, inaccurate, or that our continued use and storage are contrary to our obligations to other individuals or third parties acting as a controller or as an agent, such as Internet Service Providers (“ISPs”), telecommunications carriers, and other organizations. When we delete personal information it will be removed from our active database, but it may remain in archives where it is not practical or possible to delete it. In addition, we may keep your personal information as needed to comply with our legal obligations, resolve disputes, or enforce any of our agreements.
• Revocation of Consent. We rely on the processing of personal information that you have provided. If you revoke your consent for the processing of personal information, then we may no longer be able to provide you services. In some cases, we may limit or deny your request to revoke consent if the law permits or requires us to do so, or if we are unable to adequately verify your identity.
• Online Tracking. We do not currently recognize browser signals of tracking preferences, which may include “Do Not Track” instructions.
• California Residents. California residents may be entitled to ask us for a notice describing what categories of personal information (if any) we share with third parties, such as Internet Service Providers (“ISPs”), telecommunications carriers, and other organizations, acting as a controller or as an agent or affiliates for those parties to use for direct marketing. If you are a California resident and would like a copy of such notice, please submit a written request to us using the information in the “Communications” section below.
• European Economic Area Citizens. Where you believe that we have not processed your personal information in accordance with the applicable provisions of the EU General Data Protection Regulation, you may lodge a complaint with the respective EU data protection authority (DPA).
AIM-LA may transfer your personal information to AIM-LA’s entities in the United States, or to third parties, such as Internet Service Providers (“ISPs”), telecommunications carriers, and other organizations, acting as a controller or as an agent as described in this Privacy Policy that are located in various countries around the world. By using AIM-LA’s Platform, or providing any personal information to AIM-LA, where applicable law permits, you consent to the transfer, processing, and storage or such information outside of your country of residence where data protection standards may be different. When AIM-LA collects information in one country, and transfers it to another, to the extent possible it applies the same level of data protection required under the laws in the first country even when the data is in the second country.
AIM-LA safeguards and enables the global transfer of personal information in a number of ways. The following describes some of the protections that are taken with regard to data originating from certain countries:
• EU-U.S. Privacy Shield: AIM-LA adheres to the EU-U.S. Privacy Shield Framework Principles concerning the transfer of personal information from the European Union to the United States. Accordingly, AIM-LA follows the EU-U.S. Privacy Shield Principles published by the U.S. Department of Commerce (“Privacy Shield Principles”) with respect to all such data. AIM-LA complies with the Privacy Shield Principles for all onward transfers of personal information from the EU, including the onward transfer liability provisions. AIM-LA specifies in contracts with service providers that handle the personal information collected by AIM-LA that the personal information “may only be processed for limited and specified purposes consistent with” the purposes laid out in this Privacy Policy. Those third parties, such as Internet Service Providers (“ISPs”), telecommunications carriers, and other organizations, acting as a controller or as an agent agree to provide the same level of protection as the EU-U.S. Privacy Shield. In certain situations, if a third party, such as Internet Service Providers (“ISPs”), telecommunications carriers, and other organizations, acting as a controller or as an agent that receives personal information from AIM-LA takes an action that is contrary to the principles of the EU-U.S. Privacy Shield, AIM-LA will be liable for those actions unless it can prove that it was not responsible for causing them. If there is any conflict between the terms in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. Compliance with the Privacy Shield Principles may be limited, however, in certain cases to the extent necessary to meet national security, public interest, or law enforcement requirements. All AIM-LA personnel with access to personal information are obligated to familiarize themselves and comply with provisions of this Privacy Policy. To learn more about the Privacy Shield program, and to view the AIM-LA certification, please visit https://www.privacyshield.gov/ and search for the AIM-LA subsidiary or division. A violation of AIM-LA’s commitment to EU-U.S. Privacy Shield may be investigated by the Federal Trade Commission. With respect to personal information received or transferred pursuant to the EU-U.S. Privacy Shield, AIM-LA is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission.
In compliance with the Privacy Shield Principles, AIM-LA commits to resolve complaints about your privacy and our collection or use of your personal information. EU individuals with questions or concerns about our use of personal information or our privacy policy should submit a written request to us using the information in the “Communications” section below.
If your question or concern is not satisfied through this process AIM-LA has further committed to refer unresolved EU-U.S. Privacy Shield complaints to International Centre for Dispute Resolution/American Arbitration Association, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not resolved your complaint, please contact T: 212 484 3281 / F: +1 212.286.0383 or visit http://go.adr.org/privacyshield.html for more information or to file a complaint. The services of International Centre for Dispute Resolution/American Arbitration Association are provided at no cost to you. Under certain circumstances, EU individuals may seek redress from the Privacy Shield Panel, a binding arbitration mechanism.
Questions, concerns, or complaints should be directed to our privacy agent as follows:
Assistance In Marketing (“AIM-LA”) (https://www.aimla.com)
By phone:
310-943-4070 OR 562.981.2700
By Email: privacy@aimla.com
Through Mail:
Attn: Susan Ludwig, privacy agent
Assistance In Marketing / AIM-LA
3760 Kilroy Airport Way, Suite 100
Long Beach, CA 90806 USA
If AIM-LA is required to contact you about your personal information we may do so by mail, phone, or email.
Effective as of April 16, 2019.
